OMEGA #SPEEDYTUESDAY SELLS AT RECORD SPEED! GONE IN 4 hrs 15 mins and 43 secs!

All 2012 pieces of Omega's new #SpeedyTuesday were snapped up at record speed, as watch enthusiasts around the world rushed to secure the brand's latest Limited Edition Speedmaster.

For the very first time in its history, the Swiss watchmaker OMEGA promoted sales of a new timepiece online and the response was extraordinary.

The Limited Edition Speedmaster, produced to celebrate the online phenomenon known as #SpeedyTuesday, was made available for pre-order via the brand's social channels at 12 noon on Tuesday the 10th of January and just over 4 hours later (well 4 hrs 15 mins and 43 secs to be precise ;), all 2012 pieces were sold out. In fact, the response was so immediate that OMEGA stopped promoting the watch on Instagram shortly after the campaign was launched.