Tuesday, 13 September 2016

SevenFriday Q ~ Q1 Q2 Q3 Launch

First off, my quick take on the watches and then some press release info and pix follow. Amongst the 3 new Q models then, I like the Q3 the best just based on looks :) I think I would like a version with a little bit more red in it which may come in future limited edition versions. Of course different folks will have different preferences and it's good to have the options available.  

Press Release: The Q is the 4th series in SEVENFRIDAY’s collection and features a new visual complication with De-central hour ring inspired by regulators. Q-Series watches feature the FSC (Fast Strap Changer) mechanism [Pushers at 9H side], NFC technology which allows registration via the SEVENFRIDAY app and for the first time on a SEVENFRIDAY, date function has been added. Each Q is tied to one of our three industrial universes, the Q1/01 is Essence, Q2/01 is Revolution and the Q3/01 belongs to Engines. Each universe has it’s own set of materials while each watch its own style, strap and of course inspiration.

Launch of the SevenFriday Q... some features noted below. from this pic u can tell the different fonts and markers
across the 3. eg the Q3 has the 24 on the inside track while the Q1 and Q2 have the 24 marker on the outside

 Q1/01 takes inspiration from Music, embracing design features from recording studio equipment.
Recording studios have a unique atmosphere with their vast panels of high-tech dials and crisp
silence. We looked at modern and vintage machines from recording studios throughout the ages to
find inspiration. When the SEVENFRIDAY Tour hit London we paid a visit to the legendary Abbey
Road Studios and got to experience no fewer than seven tourists risk their lives running into
oncoming traffic trying to catch their version of the iconic zebra crossing shot! [PRICE: 1160 CHF/USD (RRP ex. taxes)]

Q2/01 takes inspiration from Travel, channeling key features from vintage steamboats. The height of
luxury in 1800’s, steamboats were industrial masterpieces allowing people to holiday on water. Their
copper and brass equipment has been updated over the years but while the SEVENFRIDAY Tour
visited Amsterdam we found ourselves on a vintage ship where a brass Engine Order Telegraph
(EOT) caught our eye. It was utilized to send a signal from the bridge to the engine room with
instructions about speed and direction (ahead or astern), this copper and brass instrument stuck with us.
[PRICE: 1190 CHF/USD (RRP ex. taxes)]

Q3/01 takes inspiration from Engines, embracing key features straight from the pit lane. During the
annual Gulf Run race event we witnessed the world’s best supercars tearing up the Bahrain
International F1 circuit. We experienced the engine vibes in the pits and watched a McLaren prepare
for the race. Mechanics checking pressures and temperatures with a host of different gauges and
telemetry equipment. This place conveyed the spirit of our Q3/1 time piece. 
[PRICE: 1220 CHF/USD (RRP ex. taxes)]

Q3 ready to go for a drive with an Italian bull


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