Their Admirals Cup range is clearly their sportier range challenging the other brands out there with similar big sports watches(many of them chronos) at an appealing price point. You'd be forgiven to think of the offerings from AP and Hublot when you see these watches. Corum has strong ties to sailing, which unfortunately is not a big sport in most of Southeast Asia(I think) but there are folks who are fans of water based sports and yacht owners(of which there may be a fair number of with more folks coming into mo money in Asia) who may be drawn to the line because of this nautical connection.
I personally am a fan of the Golden Bridge, having one in the house (read here -> LINK hmm thinking at this time that it's overdue for a fresh photoshoot :), and am happy to see the new innovations in this collection. Be it by having different types of auto movements with unique mechanisms to charge up the power reserve in both vertical and horizontal bridge layouts to the touches in the dials to block out unsightly wrist hairs ;) i'll come back to all this again in a bit.
But the big question for Corum is what does the future hold? After Severin Wunderman's passing in 2008, his trust was effectively managing the brand but with no clear plans of the future. At Basel 2013 though, the announcement came that they were being purchased by China Haidian Group and in candid interviews, it was noted that no Swiss players had wanted to take them up and it was the Chinese who came a knocking. China Haidian sells mainly low range China brand watches(Ebohr [800k watches a year] and Rossini[1mn timepieces sold a year]) in China and they bought Eterna and Porsche Design in the last couple of years too. It claims to have over 40% of China's domestic watch market which means it must be raking in a fair amount. Corum would be the jewel in the crown so to speak, being the most expensive/premium brand in their range.
For now it seems it will be business as usual for Corum, which does about 16,000 watches a year, with the effable and capable Antonio Calce continuing at the helm and also taking on the reins at Eterna, he more or less looks to be overseeing management of the Swiss brands in the China Haidian Group. From this, it also looks that there is a good relationship and support of Antonio's leadership by the Chairman of the Group, Mr Hon Kwok Lung. Continuity is of course important and protecting what has come before, ensuring the patrimony, quality, innovation and for lack of a better word 'spirit' continues for Corum. I wish them much success for the future!
Ok enough of my thoughts on this and we move on to watches n pics :) [note: anything in italics is from Corum's marketing lit] Enjoy :)
First up the Admiral Cup line which saw a change where the 12 sided case, which is retained for some models, now has a new case shape and a 12 sided bezel for the new line. multi-sided bezel... hmm what does that remind me of...
the 72 hour barrel is on the 3 o'clock side of the watch...
To enrich the Ti-Bridge line with its first automatic caliber, the Corum movement constructors chose to develop an inline winding system. The patented Corum Dual Winder system features two inlinemounted circular oscillating weights, interconnected via a transmission arbor that makes them move in parallel, as if performing a perfectly choreographed ballet, whatever the rotation direction. Thanks to three integrated stacked mechanisms at 9 o’clock – a ball bearing device and two unidirectional ball bearings clutches – made in ceramics and thus requiring no lubrication – the winding is efficient in both directions of the oscillating weights’ rotations. Two steel disks top each of the oscillating weights, while two 1.32-gram tungsten semi-cylinders ensure smooth winding. A single barrel placed at 3 o’clock stores up the CO 207 caliber’s 72-hour power reserve
Two rotors with tungsten mass. the winding is effective and will allow for 3.5 hours of power reserve build up per hour it's on the wrist. the industry requirement to label a movement automatic is a minimum 2 hours of pr generated per hour on the wrist. Perfectly in tune with the collection’s linear architecture, the new Dual Winder system of the automatic CO 207 caliber – designed, developed and patented by Corum – derives its energy from two interconnected inline oscillating weights. A world first for this avant-garde timepiece.
definitely a striking and cool looking watch on the wrist
Overall, several interesting new additions and features and some definite lust worthy pieces. hope you enjoyed viewing the live pics and short review of the Corum 2013 novelties. Cheers, Raph