the watch as art...

now a lot of times theres a lot of bs out there about this watch is art, that watch is art... every d@mn watch with a ludicrous price tag is art... well, a lot of it as noted, is a hot steaming pile of BS and one just has to be a bit more discerning and cut thru the marketing hyperbole and superlatives hype etc etc etc... and with the super high margins seen in some brands offerings, you must understand that the people selling this 'art' to you are masters of the art of BS. they are the ice sellers to the eskimos... the air-conditioner salesmen to northen alaskan dwellers ;) but they razzle dazzle you instead with concepts, false innovations, and emotive dark arts... their magick is potent allowing for a $500 watch to sell for $15-30k. or a $1000 watch sell for $50k.

the following watches though are different. they have poetry and they have soul and they have it in abundance. concept, innovation, dreams realised... pure beauty and works of horological art in my book. i hope u enjoy the pics. cheers, raph