Thursday, 5 August 2010

building on a good thing... say it with me now...

"You never actually own a Patek Phillippe. You merely look after it for the next generation." all watch lovers know this tag line of course, its that good an ad campaign :) so we have new ads that continue this theme and they're great...

there's daddy in his office of the company which he is gonna bestow to his son someday...
and in the safe behind the picture on the wall u will find some nice PP grand complications son ;)
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there's daddy on his yacht that will be handed to son (together with the PP collection of course ;)
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for the ladies they've got somethin new goin on so its... 'something truly precious holds its beauty forever' which is ok... the pics are quite nice... classy...
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gotta get me a PP soon as the prices keep on going up and up and up :)

4 comments:

darth-khips said...

wonder which agency is behind the ad campaign - they deserve many awards!!

raphmeister said...

they've won a number of awards already but i wouldn't know all of em :)

the guy who created the original ads is one Tim Delaney, Creative Director and co-founder of the London-based advertising agency Leagas Delaney. they've worked with some great photographers to create the 'Generations' campaign photos...

"The concept of the Patek Philippe ‘Generations’ campaign based on the slogan “Begin Your Own Tradition” is centered on the universal emotion of a father and son relationships." source patek.com

and we like it ;)

Nelson Tan said...

There's a 5970 out there with your name on it... :)

raphmeister said...

haha i wish... 5970G? perhaps many, many years from now :)
anyone have US$120 to spare?

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